Marketing Lead
Date: 17 Oct 2024
Location: Dubai, United Arab Emirates
Company: Al Rostamani Group of Companies LLC
Every employee at Al Rostamani Group plays a role in making a real difference to the business and our customers. We care for our employees by offering them meaningful and purposeful work and an opportunity to grow, learn, contribute and succeed. Today, the Al Rostamani Group has come a long way since its birth in 1957. Our group has grown steadfastly with the guiding principles of Commitment, Care & Vision, alongside a strong sense of active involvement in the community. We are a well-diversified group, with a key presence in industries such as General Trading, Automobiles and Heavy Equipment, Travel, Foreign Exchange, Financial Services, Property Management, Construction, Infrastructure Development and Information Technology Services. Our Group employs approximately 2000 people from 41 different nationalities, which contributes to our multicultural and multi-national environment.
United Diesel is specialized in commercial vehicles and is the authorized distributor of Renault Trucks, Tata Motor, Buses and Trucks. It offers complete after Sales Services and provides innovative transport solutions.
Job Purpose
The marketing lead is responsible for executing the marketing strategy and plan defined in the business plan. The role is required to develop and execute marketing campaigns for the company's products, focusing on lead generation and supporting the sales function. It needs to ensure overall alignment of the campaigns with the business goals and overarching policies and procedures for marketing activities.
Job Responsibilities
- Develop and execute comprehensive marketing strategies focused on market penetration, brand positioning, and revenue growth aligned with Group objectives.
- Set clear marketing priorities and measurable objectives, targeting specific customer segments.
- Monitor competitors and analyze marketing trends.
- Oversee daily marketing operations and collaborate with internal teams and vendors to ensure successful campaign execution.
- Ensure compliance with Group Marketing Policies and Procedures.
- Coordinate with cross-functional teams (finance, legal, IT) for smooth marketing services administration.
- Manage the marketing budget, ensuring justified and efficient spending.
- Plan and create advertising and promotional materials in collaboration with customers, sales, and external agencies to boost product or service sales.
- Implement lead generation campaigns via email, digital advertising, and content marketing.
- Work closely with product management and sales teams to effectively communicate product features and competitive advantages.
- Leverage marketing automation and CRM tools to optimize campaigns, track ROI, and guide leads through the sales funnel.
- Organize participation in industry events like trade shows and conferences to increase brand visibility and generate leads.
- Develop booth strategies, promotional materials, and presentations to engage prospects and customers.
- Support the sales team with lead generation, customer insights, and competitive positioning.
- Analyze customer data to identify potential markets and factors affecting product demand.
- Set clear objectives and metrics for marketing campaigns, ensuring alignment with business goals.
- Measure and report on the effectiveness of marketing campaigns.
Job Requirements
Qualifications
- Minimum Bachelor's degree. Marketing Specialization is preferred
Experience
- 3-5 years marketing experience in reputed organization.
- Related Industry experience is a must
At Al Rostamani Group, we seek talented people who work hard to achieve great things. We consider not only your skills and experience, but also your passion for the role, your desire to learn and how well you align with our core values of care, commitment and vision. If this position represents an opportunity you wish to pursue, we invite you to apply.